Evaluation Question 5 Draft

5. How did you attract/address you audience

I tried to use different ways to attract and address my audience but the main way was through the front cover. I used different features such as the language, font, and layout to help contribute to make my magazine stand out to my intended audience. The font I used for the masthead and subheadings was ‘Elephant’, this font is bold and stands out yet it does not make the page look too cluttered and busy. I used a different and more simple font for pieces on information that were less important or didn’t need to stand out as much as the subheadings and masthead. The font I used was ‘footlight’ and I used it for the interview on the double page spread. The interviewers’ questions were in the ‘elephant’ font and the answers were in ‘footlight’, this made the interview easy to read and easer to identify which were the questions and which were the answers. This was important as my target audience is quite young so it needed to flow to keep them reading on. I had to address my audience using language. My audience is 13-20years old so I needed to use informal language as this is more appropriate for my age group. Informal language is more interesting to read and will relate more to the language that my target audience will use themselves. I also had to consider the layout and give my magazine a look that would attract my audience. To do this I used a simple layout with the masthead at the top, a mid close up shot with my model in the centre with cover lines down each side of the page. As for the colour scheme, I used black, white and dark blue. I only wanted to have 3 colours as if the cover had too many colours it would look to busy and may appeal to an even younger audience. By using these colours, I hoped that it would appeal to both men and women. I wanted my magazine to be minimalistic so it is simple yet effective at reaching my target audience. My questionnaire also helped me to decide on the colour scheme, I asked people to select what colour pallet they would prefer for a magazine and most people said black and white. I used this information but I decided to add the blue as I think just black and white would have given the magazine a more indie look.